With help from the marketing firm Red Energy Public Relations, we conducted focus groups and market research to determine the best color scheme, logo, organization name and tagline for our fully integrated brand identity. These past few months we have also been focused on rebranding and then revealing that updated brand to our community. Because of intentional measures such as these, we have been able to smoothly transition from two nonprofits into one collaborative and cohesive team. Ed’s leadership is just one example how HFMN made it clear that our identity does not derive from one former organization over the other another-but rather a mutual, symbiotic union. In fact, our presiding Board Chair, LTG (Ret) Ed Anderson, has previously served as Chairman of both organizations in the past. Seven board members from THFC and seven from PMCN came together to form our current HFMN Board of Directors. We made sure members from both THFC and PMCN were represented within our staff and leadership. Initially, our greatest task internally was getting to know each other in this new capacity.
As HFMN, our updated mission reflects the scope of work previously provided by both entities: to connect military service members, veterans and their families to essential resources, including financial assistance provided by HFMN and our partners, in order to meet the full range of needs of individuals and families.
Even though that process started long before January, the start of the year marked the official merger of Peak Military Care Network (PMCN) and The Home Front Cares (THFC) into one streamlined and efficient entity-Home Front Military Network (HFMN). We started January 2020 by focusing mostly on our merger and rebranding. Hitting the half-way mark of our first year, we would like to take a moment to reflect on all the services we have provided, accomplishments we have achieved, measures we have taken in fighting COVID-19, and what we are looking forward to in the future.
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